A local twist for an international fashion icon
When Geto Group brought Patrizia Pepe to Cyprus, the mission was clear: translate a well-known Italian fashion brand into something locally magnetic. The challenge? To make the brand feel aspirational yet relatable within a new market—without the luxury tag getting lost in translation.
We crafted a laser-focused influencer activation designed to boost in-store traffic, particularly for the Spring/Summer ‘25 drop. The approach wasn’t just about styling pretty outfits. We selected Cyprus-based creators who embodied the brand’s bold femininity and gave them space to interpret it authentically. Influencers shared their styling tips, shopping experiences, and behind-the-scenes looks—all in real-time—building trust with audiences who were just discovering the brand.
Behind the scenes, we handled everything from influencer negotiation and briefing to post content tracking and story timing. The “wow” moment? Seeing real customers walk into the store asking for “the outfit from that reel.” It wasn’t just reach—it was resonance, and it moved the needle where it mattered.
What we Delivered
ROI tracking & post-campaign reporting
Influencer strategy, briefing & negotiations
Coordination of in-store content capture
Messaging guidelines & captions
Campaign scheduling and content rollout
+171% follower growth (700 → 1,900) and stronger in-store sales momentum.
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+171% follower growth (700 → 1,900) and stronger in-store sales momentum.