Brand System: Built for Grit and Growth
Strength, styled.
The brand uses a monochromatic color palette of matte blacks and bold whites — a visual metaphor for clarity, focus, and minimal distractions.
What did our client Requested
Hybrid Fitness in Zografou, Athens, needed a brand identity that would speak to a new kind of gym-goer—one who values design as much as discipline. We created a sleek, dynamic visual system that balanced strength and clarity. The logo, gear labels, and gym visuals work hard to inspire action while keeping a clean, minimal look.
The challenge was to design something timeless that could flex across apparel, equipment, and the physical space. We avoided clichés of aggressive gym branding, opting instead for clean lines and strong typography that members proudly wear, lift, and share. This wasn’t just branding—it became part of their workout culture.
What we Delivered
Visual System across in-gym signage and merchandise
Brand Identity & Strategy
Logo Design
Equipment & Product Branding
Delivered a bold and energetic look, laying the foundation for launch.
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