XM – Social Launch Videos

XM tasked us with producing two dynamic social videos that could break through the noise—each with a completely different purpose, tone, and target audience. The first, promoting XM’s presence at Devoxx Poland, needed to connect with the highly analytical developer community. The second, announcing their Cybersecurity course, aimed to simplify a dense topic and present it as both essential and accessible.

Our approach combined strategic scripting, animation-led visuals, and clear hierarchy of information. For Devoxx, the challenge was to communicate authority and relevance in just seconds. We used punchy, tech-inspired visuals layered with animated motion text to quickly establish XM’s presence and attract foot traffic to the booth—optimized specifically for vertical formats on Instagram and LinkedIn.

For the Cybersecurity launch, we focused on translating urgency into inspiration. The copy flowed like a narrative, supported by glitch effects, redacted-text animations, and bold callouts that emphasized action. It was built to educate but also convert—making users feel the importance of upskilling in today’s digital world.

Both videos had to be short, sharp, and powerful—designed for muted autoplay, but compelling enough to make users turn the volume on.

Full concept and scriptwriting

Visual direction and motion graphic briefing

Creative supervision on edit, pacing, and transitions

Social optimization (formatting, duration, captions)

Messaging adapted for multi-market use